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      2017 Corporate Communication Summit - Marquette University in Milwaukee

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      October 26, 2017

      Thursday   7:30 AM

      1355 West Wisconsin Avenue
      Milwaukee, Wisconsin 53233

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      2017 Corporate Communication Summit - Marquette University

      About the Event  The sixth annual Corporate Communication Summit (formerly Corporate Communication Commons) is a daylong conference featuring some of the most influential voices in corporate communication. This year's theme is "Finding a Corporate Compass in Turbulent Times," and will address how communication professionals might find their way and advise executives in turbulent and uncertain times.       We live in a time of uncertainty  – with a volatile political scene, and heightened scrutiny and activity of stakeholders across the spectrum. Within this context corporate communication must find ways to navigate the current social landscape. Now more than ever corporations need the counsel of communication executives to make decisions about how to successfully communicate corporate values during times of political and cultural instability.  Our one-day summit will consider the most pressing issues facing corporations and the communication strategies the top executives use to address these issues. In addition, university scholars will speak to current research on trends shaping stakeholder expectations and corporate advocacy. Questions will include: What are best practices of issues management? What are the most effective ways to build and call upon external stakeholders (community groups, the media) to help address issues? How can companies effectively advocate their positions on key issues? In what ways can companies communicate to build resilience in the face of stakeholder scrutiny?  Scheduled speakers include: Mary Lynn Carver, Global Chief Communications Officer/Vice President, General Mills Carole Casto, Vice President of Marketing and Communications Gary M. Ross, President and Strategic Communication Consultant, Gary M. Ross Communications Rebecca Meisenbach, Associate Professor, University of Missouri Michael Palenchar, associate professor and co-director of the Risk, Health and Crisis Communication Research Unit at the University of Tennessee Leslie O’ConnellDirector Organizational Communication at Northwestern Mutual  Networking The Summit kicks off with a complimentary reception Wednesday, October 25th, from 5pm-7pm (the night before the conference) at Marquette's Johnston Hall.  The following day, Thursday, October 26, you will have ample opportunity to meet with our speakers and attendees. Complimentary breakfast and lunch will be served. Thank you to our sponsors Marquette University and the Diederich College of Communication Northwestern Mutual

      Categories: University & Alumni

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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